Answers

Straight answers on how AI decides which brands to name.

No preamble. Each page answers one question a buyer actually asks, starting with the answer.

What is GEO (Generative Engine Optimization)?

GEO is the practice of getting a brand named and cited in answers from AI assistants like ChatGPT and Perplexity, rather than ranked in a list of links.

How is GEO different from SEO?

SEO competes for a position in a list of links. GEO competes for a place in the single answer an assistant gives — and ranking well does not guarantee it.

How do I check if ChatGPT recommends my brand?

Ask by describing the problem, not by naming your brand. If competitors appear and you do not, that gap is the one that costs you buyers.

What is in an AI visibility audit?

What a credible AI visibility audit measures, what it should hand you at the end, and how to tell a real one from a screenshot of a chatbot.

See how AI answers for your brand.

Prisma measures whether ChatGPT, Claude, Gemini and Perplexity name you, cite you, or name a competitor instead — with the evidence behind every number.

Request a teaser audit